Privacy Policy
Effective January 1, 2026
Privacy Policy
Your privacy is important to us. This Privacy Policy explains how Bradford Financial Advisors LLC collects, uses, discloses, and safeguards your personal information when you visit our website or engage our financial advisory services.
01
Information We Collect
We collect information that you provide directly to us, information gathered automatically as you use our website, and information we receive from third-party sources in connection with our services.
Information You Provide:
Name, mailing address, email address, and phone number
Financial information, including income, assets, liabilities, and investment goals
Social Security Number or Tax Identification Number (as required for regulated services)
Date of birth and government-issued identification
Employment and beneficiary information
Communications you send us via contact forms, email, or phone
Information Collected Automatically:
IP address, browser type, and operating system
Pages visited, time spent, and referring URLs
Cookie identifiers and similar tracking technologies
Device identifiers for mobile and desktop devices
02
How We Use Your Information
Bradford Financial Advisors LLC uses the information we collect for the following purposes:
To provide, maintain, and improve our financial advisory and wealth management services
To process transactions and send related information, including confirmations and receipts
To communicate with you about products, services, promotions, events, and other news
To comply with legal and regulatory obligations, including those imposed by FINRA, the SEC, and applicable state regulators
To detect, investigate, and prevent fraudulent transactions and other illegal activities
To personalize your experience and deliver content relevant to your interests
To respond to your comments, questions, and requests and provide customer service
To carry out any other purpose described to you at the time the information was collected
03
Sharing Your Information
We do not sell your personal information to third parties. We may share your information in the following limited circumstances:
Service Providers: With vendors and service providers who perform services on our behalf, such as IT, data analytics, marketing, and compliance support
Regulatory Authorities: When required by law or regulation, including FINRA, the SEC, the IRS, or other governmental agencies
Legal Process: In response to a subpoena, court order, or other legal process
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our business
With Your Consent: When you have provided explicit authorization for us to share specific information
Protection of Rights: To protect the rights, property, or safety of Bradford Financial Advisors LLC, our clients, or others
All third parties with whom we share your data are contractually obligated to maintain the confidentiality and security of your information and to use it only for the purposes for which it was disclosed.
04
Data Security
The security of your personal and financial information is of paramount importance to us. We implement administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, or disclosure.
Encrypted data transmission using SSL/TLS technology
Secure, access-controlled storage systems for client records
Regular security assessments and employee training programs
Multi-factor authentication for systems containing sensitive client data
Retention and disposal policies aligned with regulatory requirements
While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.
05
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to improve functionality, analyze site traffic, and personalize your experience. Cookies are small data files placed on your device that help us recognize you on return visits.
Essential Cookies: Required for the website to function properly
Analytics Cookies: Help us understand how visitors interact with our website
Marketing Cookies: Used to deliver relevant advertisements and track their effectiveness
You may configure your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some portions of our website may not function correctly. By continuing to use our website, you consent to our use of cookies as described in this policy.
06
Your Rights & Choices
Depending on your state of residence, you may have certain rights regarding the personal information we hold about you, including:
Access: The right to request a copy of the personal information we hold about you
Correction: The right to request correction of inaccurate or incomplete information
Deletion: The right to request deletion of your personal information, subject to certain exceptions
Opt-Out: The right to opt out of certain communications, such as marketing emails, at any time
Data Portability: The right to receive your information in a structured, commonly used format
To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request within the timeframe required by applicable law. Please note that certain information may be exempt from such requests, including information we are legally required to retain.
To unsubscribe from marketing communications, you may click the "unsubscribe" link at the bottom of any promotional email or contact us directly.
07
Financial Privacy (Gramm-Leach-Bliley Act)
As a financial services provider, Bradford Financial Advisors LLC is subject to the Gramm-Leach-Bliley Act (GLBA) and its implementing regulations. In accordance with federal law, we are required to tell you how we collect, share, and protect your personal financial information.
We limit the sharing of your nonpublic personal information to the extent permitted by law and our operational needs. You have the right to limit certain sharing of your financial data with nonaffiliated third parties for their marketing purposes.
We provide our clients with an annual privacy notice in accordance with GLBA requirements. If you are an existing client and have not received your notice, please contact us directly.
As a SmartVestor Pro, our advisors are also subject to the standards and guidelines established by Ramsey Solutions, in addition to all applicable federal and Michigan state financial regulations.
08
Third-Party Links
Our website may contain links to third-party websites, including scheduling platforms, financial calculators, or educational resources. These sites are governed by their own privacy policies, and we are not responsible for their content or privacy practices.
We encourage you to review the privacy policies of any third-party sites you visit through links on our website. The inclusion of a link does not imply our endorsement of the site or its policies.
09
Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child under 18, please contact us immediately so we may take steps to delete such information.
If you are a parent or guardian and have questions about financial planning for your minor child — such as 529 education savings plans or UTMA accounts — please contact one of our advisors directly.
10
Changes to This Policy
We reserve the right to modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where required by law, notify you via email or a prominent notice on our website.
We encourage you to review this Privacy Policy periodically to remain informed about how we are protecting your information. Your continued use of our website or services following the posting of changes constitutes your acceptance of those changes.
11
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us through any of the following channels:
134 W Main St #100, Brighton, MI 48116
(810) 225-6009